This paper presents a methodology to detect personality and basic emotion characteristics of crowds in video sequences. Firstly, individuals are detected and tracked, then groups are recognized and characterized. Such information is then mapped to OCEAN dimensions, used to find out personality and emotion in videos, based on OCC emotion models. Although it is a clear challenge to validate our results with real life experiments, we evaluate our method with the available literature information regarding OCEAN values of different Countries and also emergent Personal distance among people. Hence, such analysis refer to cultural differences of each country too. Our results indicate that this model generates coherent information when compared to data provided in available literature, as shown in qualitative and quantitative results.