In autonomous Mobility on Demand (MOD) systems, customers request rides from a fleet of shared vehicles that can be automatically positioned in response to customer demand. Recent approaches to MOD systems have focused on environments where customers can only request rides through an app or by waiting at a station. This paper develops MOD fleet management approaches for ride hailing, where customers may instead request rides simply by hailing a passing vehicle, an approach of particular importance for campus MOD systems. The challenge for ride hailing is that customer demand is not explicitly provided as it would be with an app, but rather customers are only served if a vehicle happens to be located at the arrival location. This work focuses on maximizing the number of served hailing customers in an MOD system by learning and utilizing customer demand. A Bayesian framework is used to define a novel customer demand model which incorporates observed pedestrian traffic to estimate customer arrival locations with a quantification of uncertainty. An exploration planner is proposed which routes MOD vehicles in order to reduce arrival rate uncertainty. A robust ride hailing fleet management planner is proposed which routes vehicles under the presence of uncertainty using a chance-constrained formulation. Simulation of a real-world MOD system on MIT's campus demonstrates the effectiveness of the planners. The customer demand model and exploration planner are demonstrated to reduce estimation error over time and the ride hailing planner is shown to improve the fraction of served customers in the system by 73\% over a baseline exploration approach.