The goal of data attribution for text-to-image models is to identify the training images that most influence the generation of a new image. We can define "influence" by saying that, for a given output, if a model is retrained from scratch without that output's most influential images, the model should then fail to generate that output image. Unfortunately, directly searching for these influential images is computationally infeasible, since it would require repeatedly retraining from scratch. We propose a new approach that efficiently identifies highly-influential images. Specifically, we simulate unlearning the synthesized image, proposing a method to increase the training loss on the output image, without catastrophic forgetting of other, unrelated concepts. Then, we find training images that are forgotten by proxy, identifying ones with significant loss deviations after the unlearning process, and label these as influential. We evaluate our method with a computationally intensive but "gold-standard" retraining from scratch and demonstrate our method's advantages over previous methods. View paper on