Conversational search seeks to retrieve relevant passages for the given questions in Conversational QA (ConvQA). Questions in ConvQA face challenges such as omissions and coreferences, making it difficult to obtain desired search results. Conversational Query Reformulation (CQR) transforms these current queries into de-contextualized forms to resolve these issues. However, existing CQR methods focus on rewriting human-friendly queries, which may not always yield optimal search results for the retriever. To overcome this challenge, we introduce GuideCQR, a framework that utilizes guided documents to refine queries, ensuring that they are optimal for retrievers. Specifically, we augment keywords, generate expected answers from the re-ranked documents, and unify them with the filtering process. Experimental results show that queries enhanced by guided documents outperform previous CQR methods. Especially, GuideCQR surpasses the performance of Large Language Model (LLM) prompt-powered approaches and demonstrates the importance of the guided documents in formulating retriever-friendly queries across diverse setups.