Persistent homology barcodes and diagrams are a cornerstone of topological data analysis. Widely used in many real data settings, they relate variation in topological information (as measured by cellular homology) with variation in data, however, they are challenging to use in statistical settings due to their complex geometric structure. In this paper, we revisit the persistent homology rank function -- an invariant measure of ``shape" that was introduced before barcodes and persistence diagrams and captures the same information in a form that is more amenable to data and computation. In particular, since they are functions, techniques from functional data analysis -- a domain of statistics adapted for functions -- apply directly to persistent homology when represented by rank functions. Rank functions, however, have been less popular than barcodes because they face the challenge that stability -- a property that is crucial to validate their use in data analysis -- is difficult to guarantee, mainly due to metric concerns on rank function space. However, rank functions extend more naturally to the increasingly popular and important case of multiparameter persistent homology. In this paper, we study the performance of rank functions in functional inferential statistics and machine learning on both simulated and real data, and in both single and multiparameter persistent homology. We find that the use of persistent homology captured by rank functions offers a clear improvement over existing approaches. We then provide theoretical justification for our numerical experiments and applications to data by deriving several stability results for single- and multiparameter persistence rank functions under various metrics with the underlying aim of computational feasibility and interpretability.