The environmental impact of video streaming services has been discussed as part of the strategies towards sustainable information and communication technologies. A first step towards that is the energy profiling and assessment of energy consumption of existing video technologies. This paper presents a comprehensive study of power measurement techniques in video compression, comparing the use of hardware and software power meters. An experimental methodology to ensure reliability of measurements is introduced. Key findings demonstrate the high correlation of hardware and software based energy measurements for two video codecs across different spatial and temporal resolutions at a lower computational overhead.