Monitoring the atmospheric dispersion of pollutants is increasingly critical for environmental impact assessments. High-fidelity computational models are often employed to simulate plume dynamics, guiding decision-making and prioritizing resource deployment. However, such models can be prohibitively expensive to simulate, as they require resolving turbulent flows at fine spatial and temporal resolutions. Moreover, there are at least two distinct dynamical regimes of interest in the plume: (i) the initial ejection of the plume where turbulent mixing is generated by the shear-driven Kelvin-Helmholtz instability, and (ii) the ensuing turbulent diffusion and advection which is often modeled by the Gaussian plume model. We address the challenge of modeling the initial plume generation. Specifically, we propose a data-driven framework that identifies a reduced-order analytical model for plume dynamics -- directly from video data. We extract a time series of plume center and edge points from video snapshots and evaluate different regressions based to their extrapolation performance to generate a time series of coefficients that characterize the plume's overall direction and spread. We regress to a sinusoidal model inspired by the Kelvin-Helmholtz instability for the edge points in order to identify the plume's dispersion and vorticity. Overall, this reduced-order modeling framework provides a data-driven and lightweight approach to capture the dominant features of the initial nonlinear point-source plume dynamics, agnostic to plume type and starting only from video. The resulting model is a pre-cursor to standard models such as the Gaussian plume model and has the potential to enable rapid assessment and evaluation of critical environmental hazards, such as methane leaks, chemical spills, and pollutant dispersal from smokestacks.