Face recognition technology is widely used in the financial field, and various types of liveness attack behaviors need to be addressed. Existing liveness detection algorithms are trained on specific training datasets and tested on testing datasets, but their performance and robustness in transferring to unseen datasets are relatively poor. To tackle this issue, we propose a face liveness detection method based on image-text pairs and contrastive learning, dividing liveness attack problems in the financial field into eight categories and using text information to describe the images of these eight types of attacks. The text encoder and image encoder are used to extract feature vector representations for the classification description text and face images, respectively. By maximizing the similarity of positive samples and minimizing the similarity of negative samples, the model learns shared representations between images and texts. The proposed method is capable of effectively detecting specific liveness attack behaviors in certain scenarios, such as those occurring in dark environments or involving the tampering of ID card photos. Additionally, it is also effective in detecting traditional liveness attack methods, such as printing photo attacks and screen remake attacks. The zero-shot capabilities of face liveness detection on five public datasets, including NUAA, CASIA-FASD, Replay-Attack, OULU-NPU and MSU-MFSD also reaches the level of commercial algorithms. The detection capability of proposed algorithm was verified on 5 types of testing datasets, and the results show that the method outperformed commercial algorithms, and the detection rates reached 100% on multiple datasets. Demonstrating the effectiveness and robustness of introducing image-text pairs and contrastive learning into liveness detection tasks as proposed in this paper.