The integration of sensing and communication (ISAC) functionalities have recently gained significant research interest as a hardware-, power-, spectrum- and cost- efficient solution. This experimental work focuses on a dual-functional radar sensing and communication framework where a single radiation waveform, either omnidirectional or directional, can realize both radar sensing and communication functions. We study a trade-off approach that can balance the performance of communications and radar sensing. We design an orthogonal frequency division multiplexing (OFDM) based multi-user multiple input multiple output (MIMO) software-defined radio (SDR) testbed to validate the dual-functional model. We carry out over-the-air experiments to investigate the optimal trade-off factor to balance the performance for both functions. On the radar performance, we measure the output beampatterns of our transmission to examine their similarity to simulation based beampatterns. On the communication side, we obtain bit error rate (BER) results from the testbed to show the communication performance using the dual-functional waveform. Our experiment reveals that the dual-functional approach can achieve comparable BER performance with pure communication-based solutions while maintaining fine radar beampatterns simultaneously.