Magnetic particle imaging (MPI) is an emerging medical imaging modality which has gained increasing interest in recent years. Among the benefits of MPI are its high temporal resolution, and that the technique does not expose the specimen to any kind of ionizing radiation. It is based on the non-linear response of magnetic nanoparticles to an applied magnetic field. From the electric signal measured in receive coils, the particle concentration has to be reconstructed. Due to the ill-posedness of the reconstruction problem, various regularization methods have been proposed for reconstruction ranging from early stopping methods, via classical Tikhonov regularization and iterative methods to modern machine learning approaches. In this work, we contribute to the latter class: we propose a plug-and-play approach based on a generic zero-shot denoiser with an $\ell^1$-prior. Moreover, we develop parameter selection strategies. Finally, we quantitatively and qualitatively evaluate the proposed algorithmic scheme on the 3D Open MPI data set with different levels of preprocessing.