Aligning large language models (LLMs) with human preferences becomes a key component to obtaining state-of-the-art performance, but it yields a huge cost to construct a large human-annotated preference dataset. To tackle this problem, we propose a new framework that boosts the alignment of LLMs through Self-generated Preference data (Selfie) using only a very small amount of human-annotated preference data. Our key idea is leveraging the human prior knowledge within the small (seed) data and progressively improving the alignment of LLM, by iteratively generating the responses and learning from them with the self-annotated preference data. To be specific, we propose to derive the preference label from the logits of LLM to explicitly extract the model's inherent preference. Compared to the previous approaches using external reward models or implicit in-context learning, we observe that the proposed approach is significantly more effective. In addition, we introduce a noise-aware preference learning algorithm to mitigate the risk of low quality within generated preference data. Our experimental results demonstrate that the proposed framework significantly boosts the alignment of LLMs. For example, we achieve superior alignment performance on AlpacaEval 2.0 with only 3.3\% of the ground-truth preference labels in the Ultrafeedback data compared to the cases using the entire data or state-of-the-art baselines.