Conventional Variational Quantum Circuits (VQCs) for Quantum Machine Learning typically rely on a fixed Hermitian observable, often built from Pauli operators. Inspired by the Heisenberg picture, we propose an adaptive non-local measurement framework that substantially increases the model complexity of the quantum circuits. Our introduction of dynamical Hermitian observables with evolving parameters shows that optimizing VQC rotations corresponds to tracing a trajectory in the observable space. This viewpoint reveals that standard VQCs are merely a special case of the Heisenberg representation. Furthermore, we show that properly incorporating variational rotations with non-local observables enhances qubit interaction and information mixture, admitting flexible circuit designs. Two non-local measurement schemes are introduced, and numerical simulations on classification tasks confirm that our approach outperforms conventional VQCs, yielding a more powerful and resource-efficient approach as a Quantum Neural Network.