Achieving Semantic Consistency Using BERT: Application of Pre-training Semantic Representations Model in Social Sciences Research

Achieving consistent word interpretations across different time spans is crucial in social sciences research and text analysis tasks, as stable semantic representations form the foundation for research and task correctness, enhancing understanding of socio-political and cultural analysis. Traditional models like Word2Vec have provided significant insights into long-term semantic changes but often struggle to capture stable meanings in short-term contexts, which may be attributed to fluctuations in embeddings caused by unbalanced training data. Recent advancements, particularly BERT (Bidirectional Encoder Representations from Transformers), its pre-trained nature and transformer encoder architecture offer contextual embeddings that improve semantic consistency, making it a promising tool for short-term analysis. This study empirically compares the performance of Word2Vec and BERT in maintaining stable word meanings over time in text analysis tasks relevant to social sciences research. Using articles from the People's Daily spanning 20 years (2004-2023), we evaluated the semantic stability of each model across different timeframes. The results indicate that BERT consistently outperforms Word2Vec in maintaining semantic stability, offering greater stability in contextual embeddings. However, the study also acknowledges BERT's limitations in capturing gradual semantic shifts over longer periods due to its inherent stability. The findings suggest that while BERT is advantageous for short-term semantic analysis in social sciences, researchers should consider complementary approaches for long-term studies to fully capture semantic drift. This research underscores the importance of selecting appropriate word embedding models based on the specific temporal context of social science analyses.