We present a new machine learning approach to estimate personalized treatment effects in the classical potential outcomes framework with binary outcomes. To overcome the problem that both treatment and control outcomes for the same unit are required for supervised learning, we propose surrogate loss functions that incorporate both treatment and control data. The new surrogates yield tighter bounds than the sum of losses for treatment and control groups. A specific choice of loss function, namely a type of hinge loss, yields a minimax support vector machine formulation. The resulting optimization problem requires the solution to only a single convex optimization problem, incorporating both treatment and control units, and it enables the kernel trick to be used to handle nonlinear (also non-parametric) estimation. Statistical learning bounds are also presented for the framework, and experimental results.