Abstract:This paper proposes a novel method for detecting shilling attacks in Matrix Factorization (MF)-based Recommender Systems (RS), in which attackers use false user-item feedback to promote a specific item. Unlike existing methods that use either use supervised learning to distinguish between attack and genuine profiles or analyse target item rating distributions to detect false ratings, our method uses an unsupervised technique to detect false ratings by examining shifts in item preference vectors that exploit rating deviations and user characteristics, making it a promising new direction. The experimental results demonstrate the effectiveness of our approach in various attack scenarios, including those involving obfuscation techniques.
Abstract:In practice, users of a Recommender System (RS) fall into a few clusters based on their preferences. In this work, we conduct a systematic study on user-cluster targeted data poisoning attacks on Matrix Factorisation (MF) based RS, where an adversary injects fake users with falsely crafted user-item feedback to promote an item to a specific user cluster. We analyse how user and item feature matrices change after data poisoning attacks and identify the factors that influence the effectiveness of the attack on these feature matrices. We demonstrate that the adversary can easily target specific user clusters with minimal effort and that some items are more susceptible to attacks than others. Our theoretical analysis has been validated by the experimental results obtained from two real-world datasets. Our observations from the study could serve as a motivating point to design a more robust RS.