Perceptions of Discriminatory Decisions of Artificial Intelligence: Unpacking the Role of Individual Characteristics

This study investigates how personal differences (digital self-efficacy, technical knowledge, belief in equality, political ideology) and demographic factors (age, education, and income) are associated with perceptions of artificial intelligence (AI) outcomes exhibiting gender and racial bias and with general attitudes towards AI. Analyses of a large-scale experiment dataset (N = 1,206) indicate that digital self-efficacy and technical knowledge are positively associated with attitudes toward AI, while liberal ideologies are negatively associated with outcome trust, higher negative emotion, and greater skepticism. Furthermore, age and income are closely connected to cognitive gaps in understanding discriminatory AI outcomes. These findings highlight the importance of promoting digital literacy skills and enhancing digital self-efficacy to maintain trust in AI and beliefs in AI usefulness and safety. The findings also suggest that the disparities in understanding problematic AI outcomes may be aligned with economic inequalities and generational gaps in society. Overall, this study sheds light on the socio-technological system in which complex interactions occur between social hierarchies, divisions, and machines that reflect and exacerbate the disparities.

Accuracy of a Large Language Model in Distinguishing Anti- And Pro-vaccination Messages on Social Media: The Case of Human Papillomavirus Vaccination

Objective. Vaccination has engendered a spectrum of public opinions, with social media acting as a crucial platform for health-related discussions. The emergence of artificial intelligence technologies, such as large language models (LLMs), offers a novel opportunity to efficiently investigate public discourses. This research assesses the accuracy of ChatGPT, a widely used and freely available service built upon an LLM, for sentiment analysis to discern different stances toward Human Papillomavirus (HPV) vaccination. Methods. Messages related to HPV vaccination were collected from social media supporting different message formats: Facebook (long format) and Twitter (short format). A selection of 1,000 human-evaluated messages was input into the LLM, which generated multiple response instances containing its classification results. Accuracy was measured for each message as the level of concurrence between human and machine decisions, ranging between 0 and 1. Results. Average accuracy was notably high when 20 response instances were used to determine the machine decision of each message: .882 (SE = .021) and .750 (SE = .029) for anti- and pro-vaccination long-form; .773 (SE = .027) and .723 (SE = .029) for anti- and pro-vaccination short-form, respectively. Using only three or even one instance did not lead to a severe decrease in accuracy. However, for long-form messages, the language model exhibited significantly lower accuracy in categorizing pro-vaccination messages than anti-vaccination ones. Conclusions. ChatGPT shows potential in analyzing public opinions on HPV vaccination using social media content. However, understanding the characteristics and limitations of a language model within specific public health contexts remains imperative.