Generative adversarial networks vs large language models: a comparative study on synthetic tabular data generation

We propose a new framework for zero-shot generation of synthetic tabular data. Using the large language model (LLM) GPT-4o and plain-language prompting, we demonstrate the ability to generate high-fidelity tabular data without task-specific fine-tuning or access to real-world data (RWD) for pre-training. To benchmark GPT-4o, we compared the fidelity and privacy of LLM-generated synthetic data against data generated with the conditional tabular generative adversarial network (CTGAN), across three open-access datasets: Iris, Fish Measurements, and Real Estate Valuation. Despite the zero-shot approach, GPT-4o outperformed CTGAN in preserving means, 95% confidence intervals, bivariate correlations, and data privacy of RWD, even at amplified sample sizes. Notably, correlations between parameters were consistently preserved with appropriate direction and strength. However, refinement is necessary to better retain distributional characteristics. These findings highlight the potential of LLMs in tabular data synthesis, offering an accessible alternative to generative adversarial networks and variational autoencoders.