Online Fashion Commerce: Modelling Customer Promise Date

In the e-commerce space, accurate prediction of delivery dates plays a major role in customer experience as well as in optimizing the supply chain operations. Predicting a date later than the actual delivery date might sometimes result in the customer not placing the order (lost sales) while promising a date earlier than the actual delivery date would lead to a bad customer experience and consequent customer churn. In this paper, we present a machine learning-based approach for penalizing incorrect predictions differently using non-conventional loss functions, while working under various uncertainties involved in making successful deliveries such as traffic disruptions, weather conditions, supply chain, and logistics. We examine statistical, deep learning, and conventional machine learning approaches, and we propose an approach that outperformed the pre-existing rule-based models. The proposed model is deployed internally for Fashion e-Commerce and is operational.

Deep Contextual Embeddings for Address Classification in E-commerce

E-commerce customers in developing nations like India tend to follow no fixed format while entering shipping addresses. Parsing such addresses is challenging because of a lack of inherent structure or hierarchy. It is imperative to understand the language of addresses, so that shipments can be routed without delays. In this paper, we propose a novel approach towards understanding customer addresses by deriving motivation from recent advances in Natural Language Processing (NLP). We also formulate different pre-processing steps for addresses using a combination of edit distance and phonetic algorithms. Then we approach the task of creating vector representations for addresses using Word2Vec with TF-IDF, Bi-LSTM and BERT based approaches. We compare these approaches with respect to sub-region classification task for North and South Indian cities. Through experiments, we demonstrate the effectiveness of generalized RoBERTa model, pre-trained over a large address corpus for language modelling task. Our proposed RoBERTa model achieves a classification accuracy of around 90% with minimal text preprocessing for sub-region classification task outperforming all other approaches. Once pre-trained, the RoBERTa model can be fine-tuned for various downstream tasks in supply chain like pincode suggestion and geo-coding. The model generalizes well for such tasks even with limited labelled data. To the best of our knowledge, this is the first of its kind research proposing a novel approach of understanding customer addresses in e-commerce domain by pre-training language models and fine-tuning them for different purposes.