An unsupervised learning approach to evaluate questionnaire data -- what one can learn from violations of measurement invariance

In several branches of the social sciences and humanities, surveys based on standardized questionnaires are a prominent research tool. While there are a variety of ways to analyze the data, some standard procedures have become established. When those surveys want to analyze differences in the answer patterns of different groups (e.g., countries, gender, age, ...), these procedures can only be carried out in a meaningful way if there is measurement invariance, i.e., the measured construct has psychometric equivalence across groups. As recently raised as an open problem by Sauerwein et al. (2021), new evaluation methods that work in the absence of measurement invariance are needed. This paper promotes an unsupervised learning-based approach to such research data by proposing a procedure that works in three phases: data preparation, clustering of questionnaires, and measuring similarity based on the obtained clustering and the properties of each group. We generate synthetic data in three data sets, which allows us to compare our approach with the PCA approach under measurement invariance and under violated measurement invariance. As a main result, we obtain that the approach provides a natural comparison between groups and a natural description of the response patterns of the groups. Moreover, it can be safely applied to a wide variety of data sets, even in the absence of measurement invariance. Finally, this approach allows us to translate (violations of) measurement invariance into a meaningful measure of similarity.