Abstract:Unbiased data collection is essential to guaranteeing fairness in artificial intelligence models. Implicit bias, a form of behavioral conditioning that leads us to attribute predetermined characteristics to members of certain groups and informs the data collection process. This paper quantifies implicit bias in viewer ratings of TEDTalks, a diverse social platform assessing social and professional performance, in order to present the correlations of different kinds of bias across sensitive attributes. Although the viewer ratings of these videos should purely reflect the speaker's competence and skill, our analysis of the ratings demonstrates the presence of overwhelming and predominant implicit bias with respect to race and gender. In our paper, we present strategies to detect and mitigate bias that are critical to removing unfairness in AI.