Sports center customer segmentation: a case study

Customer segmentation is a fundamental process to develop effective marketing strategies, personalize customer experience and boost their retention and loyalty. This problem has been widely addressed in the scientific literature, yet no definitive solution for every case is available. A specific case study characterized by several individualizing features is thoroughly analyzed and discussed in this paper. Because of the case properties a robust and innovative approach to both data handling and analytical processes is required. The study led to a sound proposal for customer segmentation. The highlights of the proposal include a convenient data partition to decompose the problem, an adaptive distance function definition and its optimization through genetic algorithms. These comprehensive data handling strategies not only enhance the dataset reliability for segmentation analysis but also support the operational efficiency and marketing strategies of sports centers, ultimately improving the customer experience.

Optimizing Convolutional Neural Network Architecture

Convolutional Neural Networks (CNN) are widely used to face challenging tasks like speech recognition, natural language processing or computer vision. As CNN architectures get larger and more complex, their computational requirements increase, incurring significant energetic costs and challenging their deployment on resource-restricted devices. In this paper, we propose Optimizing Convolutional Neural Network Architecture (OCNNA), a novel CNN optimization and construction method based on pruning and knowledge distillation designed to establish the importance of convolutional layers. The proposal has been evaluated though a thorough empirical study including the best known datasets (CIFAR-10, CIFAR-100 and Imagenet) and CNN architectures (VGG-16, ResNet-50, DenseNet-40 and MobileNet), setting Accuracy Drop and Remaining Parameters Ratio as objective metrics to compare the performance of OCNNA against the other state-of-art approaches. Our method has been compared with more than 20 convolutional neural network simplification algorithms obtaining outstanding results. As a result, OCNNA is a competitive CNN constructing method which could ease the deployment of neural networks into IoT or resource-limited devices.

Can persistent homology whiten Transformer-based black-box models? A case study on BERT compression

Large Language Models (LLMs) like BERT have gained significant prominence due to their remarkable performance in various natural language processing tasks. However, they come with substantial computational and memory costs. Additionally, they are essentially black-box models, challenging to explain and interpret. In this article, we propose Optimus BERT Compression and Explainability (OBCE), a methodology to bring explainability to BERT models using persistent homology, aiming to measure the importance of each neuron by studying the topological characteristics of their outputs. As a result, we can compress BERT significantly by reducing the number of parameters (58.47% of the original parameters for BERT Base, 52.3% for BERT Large). We evaluated our methodology on the standard GLUE Benchmark, comparing the results with state-of-the-art techniques and achieving outstanding results. Consequently, our methodology can "whiten" BERT models by providing explainability to its neurons and reducing the model's size, making it more suitable for deployment on resource-constrained devices.

Optimizing Dense Feed-Forward Neural Networks

Deep learning models have been widely used during the last decade due to their outstanding learning and abstraction capacities. However, one of the main challenges any scientist has to face using deep learning models is to establish the network's architecture. Due to this difficulty, data scientists usually build over complex models and, as a result, most of them result computationally intensive and impose a large memory footprint, generating huge costs, contributing to climate change and hindering their use in computational-limited devices. In this paper, we propose a novel feed-forward neural network constructing method based on pruning and transfer learning. Its performance has been thoroughly assessed in classification and regression problems. Without any accuracy loss, our approach can compress the number of parameters by more than 70%. Even further, choosing the pruning parameter carefully, most of the refined models outperform original ones. We also evaluate the transfer learning level comparing the refined model and the original one training from scratch a neural network with the same hyper parameters as the optimized model. The results obtained show that our constructing method not only helps in the design of more efficient models but also more effective ones.