GASLITEing the Retrieval: Exploring Vulnerabilities in Dense Embedding-based Search

Dense embedding-based text retrieval$\unicode{x2013}$retrieval of relevant passages from corpora via deep learning encodings$\unicode{x2013}$has emerged as a powerful method attaining state-of-the-art search results and popularizing the use of Retrieval Augmented Generation (RAG). Still, like other search methods, embedding-based retrieval may be susceptible to search-engine optimization (SEO) attacks, where adversaries promote malicious content by introducing adversarial passages to corpora. To faithfully assess and gain insights into the susceptibility of such systems to SEO, this work proposes the GASLITE attack, a mathematically principled gradient-based search method for generating adversarial passages without relying on the corpus content or modifying the model. Notably, GASLITE's passages (1) carry adversary-chosen information while (2) achieving high retrieval ranking for a selected query distribution when inserted to corpora. We use GASLITE to extensively evaluate retrievers' robustness, testing nine advanced models under varied threat models, while focusing on realistic adversaries targeting queries on a specific concept (e.g., a public figure). We found GASLITE consistently outperformed baselines by $\geq$140% success rate, in all settings. Particularly, adversaries using GASLITE require minimal effort to manipulate search results$\unicode{x2013}$by injecting a negligible amount of adversarial passages ($\leq$0.0001% of the corpus), they could make them visible in the top-10 results for 61-100% of unseen concept-specific queries against most evaluated models. Inspecting variance in retrievers' robustness, we identify key factors that may contribute to models' susceptibility to SEO, including specific properties in the embedding space's geometry.