Enhancing Sentiment Analysis in Bengali Texts: A Hybrid Approach Using Lexicon-Based Algorithm and Pretrained Language Model Bangla-BERT

Sentiment analysis (SA) is a process of identifying the emotional tone or polarity within a given text and aims to uncover the user's complex emotions and inner feelings. While sentiment analysis has been extensively studied for languages like English, research in Bengali, remains limited, particularly for fine-grained sentiment categorization. This work aims to connect this gap by developing a novel approach that integrates rule-based algorithms with pre-trained language models. We developed a dataset from scratch, comprising over 15,000 manually labeled reviews. Next, we constructed a Lexicon Data Dictionary, assigning polarity scores to the reviews. We developed a novel rule based algorithm Bangla Sentiment Polarity Score (BSPS), an approach capable of generating sentiment scores and classifying reviews into nine distinct sentiment categories. To assess the performance of this method, we evaluated the classified sentiments using BanglaBERT, a pre-trained transformer-based language model. We also performed sentiment classification directly with BanglaBERT on the original data and evaluated this model's results. Our analysis revealed that the BSPS + BanglaBERT hybrid approach outperformed the standalone BanglaBERT model, achieving higher accuracy, precision, and nuanced classification across the nine sentiment categories. The results of our study emphasize the value and effectiveness of combining rule-based and pre-trained language model approaches for enhanced sentiment analysis in Bengali and suggest pathways for future research and application in languages with similar linguistic complexities.