Towards Fair Personalization by Avoiding Feedback Loops

Self-reinforcing feedback loops are both cause and effect of over and/or under-presentation of some content in interactive recommender systems. This leads to erroneous user preference estimates, namely, overestimation of over-presented content while violating the right to be presented of each alternative, contrary of which we define as a fair system. We consider two models that explicitly incorporate, or ignore the systematic and limited exposure to alternatives. By simulations, we demonstrate that ignoring the systematic presentations overestimates promoted options and underestimates censored alternatives. Simply conditioning on the limited exposure is a remedy for these biases.

A Bayesian Choice Model for Eliminating Feedback Loops

Self-reinforcing feedback loops in personalization systems are typically caused by users choosing from a limited set of alternatives presented systematically based on previous choices. We propose a Bayesian choice model built on Luce axioms that explicitly accounts for users' limited exposure to alternatives. Our model is fair---it does not impose negative bias towards unpresented alternatives, and practical---preference estimates are accurately inferred upon observing a small number of interactions. It also allows efficient sampling, leading to a straightforward online presentation mechanism based on Thompson sampling. Our approach achieves low regret in learning to present upon exploration of only a small fraction of possible presentations. The proposed structure can be reused as a building block in interactive systems, e.g., recommender systems, free of feedback loops.