Improving Ads-Profitability Using Traffic-Fingerprints

This paper introduces the concept of traffic-fingerprints, i.e., normalized 24-dimensional vectors representing a distribution of daily traffic on a web page. Using k-means clustering we show that similarity of traffic-fingerprints is related to the similarity of profitability time patterns for ads shown on these pages. In other words, these fingerprints are correlated with the conversions rates, thus allowing us to argue about conversion rates on pages with negligible traffic. By blocking or unblocking whole clusters of pages we were able to increase the revenue of online campaigns by more than 50%.

Clustering of Medical Free-Text Records Based on Word Embeddings

Is it true that patients with similar conditions get similar diagnoses? In this paper we show NLP methods and a unique corpus of documents to validate this claim. We (1) introduce a method for representation of medical visits based on free-text descriptions recorded by doctors, (2) introduce a new method for clustering of patients' visits and (3) present an~application of the proposed method on a corpus of 100,000 visits. With the proposed method we obtained stable and separated segments of visits which were positively validated against final medical diagnoses. We show how the presented algorithm may be used to aid doctors during their practice.