Fire localization in images and videos is an important step for an autonomous system to combat fire incidents. State-of-art image segmentation methods based on deep neural networks require a large number of pixel-annotated samples to train Convolutional Neural Networks (CNNs) in a fully-supervised manner. In this paper, we consider weakly supervised segmentation of fire in images, in which only image labels are used to train the network. We show that in the case of fire segmentation, which is a binary segmentation problem, the mean value of features in a mid-layer of classification CNN can perform better than conventional Class Activation Mapping (CAM) method. We also propose to further improve the segmentation accuracy by adding a rotation equivariant regularization loss on the features of the last convolutional layer. Our results show noticeable improvements over baseline method for weakly-supervised fire segmentation.