A true interpreting agent not only understands sign language and translates to text, but also understands text and translates to signs. Much of the AI work in sign language translation to date has focused mainly on translating from signs to text. Towards the latter goal, we propose a text-to-sign translation model, SignNet, which exploits the notion of similarity (and dissimilarity) of visual signs in translating. This module presented is only one part of a dual-learning two task process involving text-to-sign (T2S) as well as sign-to-text (S2T). We currently implement SignNet as a single channel architecture so that the output of the T2S task can be fed into S2T in a continuous dual learning framework. By single channel, we refer to a single modality, the body pose joints. In this work, we present SignNet, a T2S task using a novel metric embedding learning process, to preserve the distances between sign embeddings relative to their dissimilarity. We also describe how to choose positive and negative examples of signs for similarity testing. From our analysis, we observe that metric embedding learning-based model perform significantly better than the other models with traditional losses, when evaluated using BLEU scores. In the task of gloss to pose, SignNet performed as well as its state-of-the-art (SoTA) counterparts and outperformed them in the task of text to pose, by showing noteworthy enhancements in BLEU 1 - BLEU 4 scores (BLEU 1: 31->39; ~26% improvement and BLEU 4: 10.43->11.84; ~14\% improvement) when tested on the popular RWTH PHOENIX-Weather-2014T benchmark dataset