The core idea of visual anomaly detection is to learn the normality from normal images, but previous works have been developed specifically for certain tasks, leading to fragmentation among various tasks: defect detection, semantic anomaly detection, multi-class anomaly detection, and anomaly clustering. This one-task-one-model approach is resource-intensive and incurs high maintenance costs as the number of tasks increases. This paper presents SelFormaly, a universal and powerful anomaly detection framework. We emphasize the necessity of our off-the-shelf approach by pointing out a suboptimal issue with fluctuating performance in previous online encoder-based methods. In addition, we question the effectiveness of using ConvNets as previously employed in the literature and confirm that self-supervised ViTs are suitable for unified anomaly detection. We introduce back-patch masking and discover the new role of top k-ratio feature matching to achieve unified and powerful anomaly detection. Back-patch masking eliminates irrelevant regions that possibly hinder target-centric detection with representations of the scene layout. The top k-ratio feature matching unifies various anomaly levels and tasks. Finally, SelFormaly achieves state-of-the-art results across various datasets for all the aforementioned tasks.