While large language models (LLMs) have demonstrated exceptional capabilities in challenging tasks such as mathematical reasoning, existing methods to enhance reasoning ability predominantly rely on supervised fine-tuning (SFT) followed by reinforcement learning (RL) on reasoning-specific data after pre-training. However, these approaches critically depend on external supervisions--such as human labelled reasoning traces, verified golden answers, or pre-trained reward models--which limits scalability and practical applicability. In this work, we propose Entropy Minimized Policy Optimization (EMPO), which makes an early attempt at fully unsupervised LLM reasoning incentivization. EMPO does not require any supervised information for incentivizing reasoning capabilities (i.e., neither verifiable reasoning traces, problems with golden answers, nor additional pre-trained reward models). By continuously minimizing the predictive entropy of LLMs on unlabeled user queries in a latent semantic space, EMPO enables purely self-supervised evolution of reasoning capabilities with strong flexibility and practicality. Our experiments demonstrate competitive performance of EMPO on both mathematical reasoning and free-form commonsense reasoning tasks. Specifically, without any supervised signals, EMPO boosts the accuracy of Qwen2.5-Math-7B Base from 30.7\% to 48.1\% on mathematical benchmarks and improves truthfulness accuracy of Qwen2.5-7B Instruct from 87.16\% to 97.25\% on TruthfulQA.