Personalisation is essential to achieve more acceptable and effective results in human-robot interaction. Placing users in the central role, many studies have focused on enhancing the abilities of social robots to perceive and understand users. However, little is known about improving user perceptions and interpretation of a social robot in spoken interactions. The work described in the paper aims to find out what affects the personalisation of affordance of a social robot, namely its appearance, voice and language behaviours. The experimental data presented here is based on an ongoing project. It demonstrates the many and varied ways in which people change their preferences for the affordance of a social robot under different circumstances. It also examines the relationship between such preferences and expectations of characteristics of a social robot, like competence and warmth. It also shows that individuals have different perceptions of the language behaviours of the same robot. These results demonstrate that one-sized personalisation does not fit all. Personalisation should be considered a comprehensive approach, including appropriate affordance design, to suit the user expectations of social roles.