Subtle periodic signals such as blood volume pulse and respiration can be extracted from RGB video, enabling remote health monitoring at low cost. Advancements in remote pulse estimation -- or remote photoplethysmography (rPPG) -- are currently driven by deep learning solutions. However, modern approaches are trained and evaluated on benchmark datasets with associated ground truth from contact-PPG sensors. We present the first non-contrastive unsupervised learning framework for signal regression to break free from the constraints of labelled video data. With minimal assumptions of periodicity and finite bandwidth, our approach is capable of discovering the blood volume pulse directly from unlabelled videos. We find that encouraging sparse power spectra within normal physiological bandlimits and variance over batches of power spectra is sufficient for learning visual features of periodic signals. We perform the first experiments utilizing unlabelled video data not specifically created for rPPG to train robust pulse rate estimators. Given the limited inductive biases and impressive empirical results, the approach is theoretically capable of discovering other periodic signals from video, enabling multiple physiological measurements without the need for ground truth signals. Codes to fully reproduce the experiments are made available along with the paper.