Recently, zero-shot anomaly detection (ZSAD) has emerged as a pivotal paradigm for identifying defects in unseen categories without requiring target samples in training phase. However, existing ZSAD methods struggle with the boundary of small and complex defects due to insufficient representations. Most of them use the single manually designed prompts, failing to work for diverse objects and anomalies. In this paper, we propose MFP-CLIP, a novel prompt-based CLIP framework which explores the efficacy of multi-form prompts for zero-shot industrial anomaly detection. We employ an image to text prompting(I2TP) mechanism to better represent the object in the image. MFP-CLIP enhances perception to multi-scale and complex anomalies by self prompting(SP) and a multi-patch feature aggregation(MPFA) module. To precisely localize defects, we introduce the mask prompting(MP) module to guide model to focus on potential anomaly regions. Extensive experiments are conducted on two wildly used industrial anomaly detection benchmarks, MVTecAD and VisA, demonstrating MFP-CLIP's superiority in ZSAD.