Due to the widespread use of data-powered systems in our everyday lives, the notions of bias and fairness gained significant attention among researchers and practitioners, in both industry and academia. Such issues typically emerge from the data, which comes with varying levels of quality, used to train systems. With the commercialization and employment of such systems that are sometimes delegated to make life-changing decisions, a significant effort is being made towards the identification and removal of possible sources of bias that may surface to the final end-user. In this position paper, we instead argue that bias is not something that should necessarily be removed in all cases, and the attention and effort should shift from bias removal to the identification, measurement, indexing, surfacing, and adjustment of bias, which we name bias management. We argue that if correctly managed, bias can be a resource that can be made transparent to the the users and empower them to make informed choices about their experience with the system.