Quantum machine learning consists in taking advantage of quantum computations to generate classical data. A potential application of quantum machine learning is to harness the power of quantum computers for generating classical data, a process essential to a multitude of applications such as enriching training datasets, anomaly detection, and risk management in finance. Given the success of Generative Adversarial Networks in classical image generation, the development of its quantum versions has been actively conducted. However, existing implementations on quantum computers often face significant challenges, such as scalability and training convergence issues. To address these issues, we propose LatentQGAN, a novel quantum model that uses a hybrid quantum-classical GAN coupled with an autoencoder. Although it was initially designed for image generation, the LatentQGAN approach holds potential for broader application across various practical data generation tasks. Experimental outcomes on both classical simulators and noisy intermediate scale quantum computers have demonstrated significant performance enhancements over existing quantum methods, alongside a significant reduction in quantum resources overhead.