Fairness in Image Search: A Study of Occupational Stereotyping in Image Retrieval and its Debiasing

Multi-modal search engines have experienced significant growth and widespread use in recent years, making them the second most common internet use. While search engine systems offer a range of services, the image search field has recently become a focal point in the information retrieval community, as the adage goes, "a picture is worth a thousand words". Although popular search engines like Google excel at image search accuracy and agility, there is an ongoing debate over whether their search results can be biased in terms of gender, language, demographics, socio-cultural aspects, and stereotypes. This potential for bias can have a significant impact on individuals' perceptions and influence their perspectives. In this paper, we present our study on bias and fairness in web search, with a focus on keyword-based image search. We first discuss several kinds of biases that exist in search systems and why it is important to mitigate them. We narrow down our study to assessing and mitigating occupational stereotypes in image search, which is a prevalent fairness issue in image retrieval. For the assessment of stereotypes, we take gender as an indicator. We explore various open-source and proprietary APIs for gender identification from images. With these, we examine the extent of gender bias in top-tanked image search results obtained for several occupational keywords. To mitigate the bias, we then propose a fairness-aware re-ranking algorithm that optimizes (a) relevance of the search result with the keyword and (b) fairness w.r.t genders identified. We experiment on 100 top-ranked images obtained for 10 occupational keywords and consider random re-ranking and re-ranking based on relevance as baselines. Our experimental results show that the fairness-aware re-ranking algorithm produces rankings with better fairness scores and competitive relevance scores than the baselines.