Existing phase optimization methods in reconfigurable intelligent surfaces (RISs) face significant challenges in achieving flexible beam synthesis, especially for directional beam suppression. This paper introduces a Max-min criterion incorporating non-linear constraints, utilizing optimization techniques to enable multi-beam enhancement and suppression via transmissive RISs. A realistic model grounded in geometrical optics is first presented to characterize the input/output behavior of transmissive RIS, effectively linking explicit beam-forming operations with practical implementation. Subsequently, a highly efficient bisection-based algorithm for constrained Max-min optimization involving quadratic forms is developed, utilizing an auxiliary variable and Moreau envelope to iteratively reach the optimal solution. This approach demonstrates excellent extensibility and is applicable to a wide range of constrained Max-min problems. Numerical simulations validate the proposed methods, confirming that the framework enables beam enhancement or suppression at designated spatial positions.