Different activation functions work best for different deep learning models. To exploit this, we leverage recent advancements in gradient-based search techniques for neural architectures to efficiently identify high-performing activation functions for a given application. We propose a fine-grained search cell that combines basic mathematical operations to model activation functions, allowing for the exploration of novel activations. Our approach enables the identification of specialized activations, leading to improved performance in every model we tried, from image classification to language models. Moreover, the identified activations exhibit strong transferability to larger models of the same type, as well as new datasets. Importantly, our automated process for creating customized activation functions is orders of magnitude more efficient than previous approaches. It can easily be applied on top of arbitrary deep learning pipelines and thus offers a promising practical avenue for enhancing deep learning architectures.