Recent work showed that retrieval based on embedding similarity (e.g., for retrieval-augmented generation) is vulnerable to poisoning: an adversary can craft malicious documents that are retrieved in response to broad classes of queries. We demonstrate that previous, HotFlip-based techniques produce documents that are very easy to detect using perplexity filtering. Even if generation is constrained to produce low-perplexity text, the resulting documents are recognized as unnatural by LLMs and can be automatically filtered from the retrieval corpus. We design, implement, and evaluate a new controlled generation technique that combines an adversarial objective (embedding similarity) with a "naturalness" objective based on soft scores computed using an open-source, surrogate LLM. The resulting adversarial documents (1) cannot be automatically detected using perplexity filtering and/or other LLMs, except at the cost of significant false positives in the retrieval corpus, yet (2) achieve similar poisoning efficacy to easily-detectable documents generated using HotFlip, and (3) are significantly more effective than prior methods for energy-guided generation, such as COLD.