Computationally Efficient Influence Maximization in Stochastic and Adversarial Models: Algorithms and Analysis

We consider the problem of influence maximization in fixed networks, for both stochastic and adversarial contagion models. The common goal is to select a subset of nodes of a specified size to infect so that the number of infected nodes at the conclusion of the epidemic is as large as possible. In the stochastic setting, the epidemic spreads according to a general triggering model, which includes the popular linear threshold and independent cascade models. We establish upper and lower bounds for the influence of an initial subset of nodes in the network, where the influence is defined as the expected number of infected nodes. Although the problem of exact influence computation is NP-hard in general, our bounds may be evaluated efficiently, leading to scalable algorithms for influence maximization with rigorous theoretical guarantees. In the adversarial spreading setting, an adversary is allowed to specify the edges through which contagion may spread, and the player chooses sets of nodes to infect in successive rounds. Both the adversary and player may behave stochastically, but we limit the adversary to strategies that are oblivious of the player's actions. We establish upper and lower bounds on the minimax pseudo-regret in both undirected and directed networks.