Despite the massive popularity of the Asian Handicap (AH) football betting market, it has not been adequately studied by the relevant literature. This paper combines rating systems with hybrid Bayesian networks and presents the first published model specifically developed for prediction and assessment of the AH betting market. The results are based on 13 English Premier League seasons and are compared to the traditional 1X2 market. Different betting situations have been examined including a) both average and maximum (best available) market odds, b) all possible betting decision thresholds between predicted and published odds, c) optimisations for both return-on-investment and profit, and d) simple stake adjustments to investigate how the variance of returns changes when targeting equivalent profit in both 1X2 and AH markets. While the AH market is found to share the inefficiencies of the traditional 1X2 market, the findings reveal both interesting differences as well as similarities between the two.