We consider the problem of selecting a small subset of representative variables from a large dataset. In the computer science literature, this dimensionality reduction problem is typically formalized as Column Subset Selection (CSS). Meanwhile, the typical statistical formalization is to find an information-maximizing set of Principal Variables. This paper shows that these two approaches are equivalent, and moreover, both can be viewed as maximum likelihood estimation within a certain semi-parametric model. Using these connections, we show how to efficiently (1) perform CSS using only summary statistics from the original dataset; (2) perform CSS in the presence of missing and/or censored data; and (3) select the subset size for CSS in a hypothesis testing framework.