Abstract:The field of Artificial Intelligence (AI) is rapidly advancing, with significant potential to transform society. However, it faces a notable challenge: lack of diversity, a longstanding issue in STEM fields. In this context, This position paper examines the intersection of AI and identity as a pathway to understand biases, inequalities, and ethical considerations in AI development and deployment. We present a multifaceted definition of AI identity, which encompasses its creators, applications, and their broader impacts. Understanding AI's identity involves analyzing the diverse individuals involved in AI's development, the technologies produced, and the social, ethical, and psychological implications. After exploring the AI identity ecosystem and its societal dynamics, We propose a framework that highlights the need for diversity in AI across three dimensions: Creators, Creations, and Consequences through the lens of identity. This paper proposes the need for a comprehensive approach to fostering a more inclusive and responsible AI ecosystem through the lens of identity.