Abstract:Several Convolutional Deep Learning models have been proposed to classify the cognitive states utilizing several neuro-imaging domains. These models have achieved significant results, but they are heavily designed with millions of parameters, which increases train and test time, making the model complex and less suitable for real-time analysis. This paper proposes a simple, lightweight CNN model to classify cognitive states from Electroencephalograph (EEG) recordings. We develop a novel pipeline to learn distinct cognitive representation consisting of two stages. The first stage is to generate the 2D spectral images from neural time series signals in a particular frequency band. Images are generated to preserve the relationship between the neighboring electrodes and the spectral property of the cognitive events. The second is to develop a time-efficient, computationally less loaded, and high-performing model. We design a network containing 4 blocks and major components include standard and depth-wise convolution for increasing the performance and followed by separable convolution to decrease the number of parameters which maintains the tradeoff between time and performance. We experiment on open access EEG meditation dataset comprising expert, nonexpert meditative, and control states. We compare performance with six commonly used machine learning classifiers and four state of the art deep learning models. We attain comparable performance utilizing less than 4\% of the parameters of other models. This model can be employed in a real-time computation environment such as neurofeedback.
Abstract:Neuromarketing aims to understand consumer behavior using neuroscience. Brain imaging tools such as EEG have been used to better understand consumer behavior that goes beyond self-report measures which can be a more accurate measure to understand how and why consumers prefer choosing one product over another. Previous studies have shown that consumer preferences can be effectively predicted by understanding changes in evoked responses as captured by EEG. However, understanding ordered preference of choices was not studied earlier. In this study, we try to decipher the evoked responses using EEG while participants were presented with naturalistic stimuli i.e. movie trailers. Using Machine Learning tech niques to mine the patterns in EEG signals, we predicted the movie rating with more than above-chance, 72% accuracy. Our research shows that neural correlates can be an effective predictor of consumer choices and can significantly enhance our understanding of consumer behavior.