Abstract:News videos require efficient content organisation and retrieval systems, but their unstructured nature poses significant challenges for automated processing. This paper presents a comprehensive comparative analysis of image, video, and audio classifiers for automated news video segmentation. This work presents the development and evaluation of multiple deep learning approaches, including ResNet, ViViT, AST, and multimodal architectures, to classify five distinct segment types: advertisements, stories, studio scenes, transitions, and visualisations. Using a custom-annotated dataset of 41 news videos comprising 1,832 scene clips, our experiments demonstrate that image-based classifiers achieve superior performance (84.34\% accuracy) compared to more complex temporal models. Notably, the ResNet architecture outperformed state-of-the-art video classifiers while requiring significantly fewer computational resources. Binary classification models achieved high accuracy for transitions (94.23\%) and advertisements (92.74\%). These findings advance the understanding of effective architectures for news video segmentation and provide practical insights for implementing automated content organisation systems in media applications. These include media archiving, personalised content delivery, and intelligent video search.