With the needs of science and business, data sharing and re-use has become an intensive activity for various areas. In many cases, governance imposes rules concerning data use, but there is no existing computational technique to help data-users comply with such rules. We argue that intelligent systems can be used to improve the situation, by recording provenance records during processing, encoding the rules and performing reasoning. We present our initial work, designing formal models for data rules and flow rules and the reasoning system, as the first step towards helping data providers and data users sustain productive relationships.