One of the most innovative aspects of blockchain technology consists in the introduction of an incentive layer to regulate the behavior of distributed protocols. The designer of a blockchain system faces therefore issues that are akin to those relevant for the design of economic mechanisms, and faces them in a computational setting. From this perspective the present paper argues for the importance of computational social choice in blockchain research. It identifies a few challenges at the interface of the two fields that illustrate the strong potential for cross-fertilization between them.