In this paper, we apply incremental answer set solving to product configuration. Incremental answer set solving is a step-wise incremental approach to Answer Set Programming (ASP). We demonstrate how to use this technique to solve product configurations problems incrementally. Every step of the incremental solving process corresponds to a predefined configuration action. Using complex domain-specific configuration actions makes it possible to tightly control the level of non-determinism and performance of the solving process. We show applications of this technique for reasoning about product configuration, like simulating the behavior of a deterministic configuration algorithm and describing user actions.